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Workforce Network of Kansas
Marketing Task Force
April 10, 2002

Participating in the conference call: David Brennan, Local Area II; Steve Jack, KDHR; Kathy Ketchum, KDHR; Kris Kitchen, Local Area II; Vernon Nikkel, Local Area I; Al Rolls, Local Area III; Jim Schwarzenberger, Local Area IV; and Barb Reavis, Workforce Network of Kansas staff

Ketchum described Item 1 of the draft of the Marketing Plan that was circulated to Task Force members prior to the meeting. The first goal of the proposal would be to increase the number of employers registered on kansasjoblink.com. Minnesota was very successful in promoting their services by using a mailing to employers. Ketchum explained that by using this method to emphasize employer tax services and job listing, the federal indicia could be used, saving $20,000-30,000 in postage costs for the state.

Reavis explained Item 2 and what she hoped would be the benefit of adding statewide speakers' bureau and materials to promote services and awareness. There was considerable discussion about these items:
· Speakers' bureau-members were not comfortable they understood the benefits of this activity
· Professionally designed PowerPoint-members agreed that one could be developed within the system; some local areas already have done considerable work on this and might be able to provide some model or framework; Jack will talk to KDOCH about tackling this
· Employer Services brochure-Jack will talk to KDOCH about tackling this
· Statistics you can use-local areas want to see the copy before it is printed to avoid deletions, errors that might affect them
· Employer's Internet Recruiting Guide-Ketchum will send copies of the Minnesota document she referenced so members can better understand what she has in mind
· Employer's News Service-if this is developed, there needs to be an evaluation tool to determine whether it is adding value to the system

Little discussion time was spent on Item 3, increasing employer customer feedback since the vehicle was to be the speakers' bureau.

Ketchum and Reavis committed to looking at the plan again and bringing it back for further discussion. The next regularly scheduled meeting is May 8, 10:00 a.m. (This meeting has since been changed to 10:00 a.m., May 15 and will be held at the Topeka Workforce Center, 1430 SW Topeka Blvd, Topeka.)